SCE

Mr. R Murali M.B.A., (SET Qualified)

Assistant Professor

murali-mba@saranathan.ac.in










Qualification

  • MBA (HR and MARKETING) - Saranathan College of Engineering
  • B.S (Bachelor of Studies) (Tourism) - Alagappa University

Experience

  • Teaching Experience in Saranathan College of Engineering - 4 Years 5 Months
  • Teaching Experience in other colleges - 2 Years 3 Months


Publications

International Journals - 1    

  • Dr.K.Karthikeyan and R.Murali, "An Empirical Study on relationships between Customer Satisfaction, Service Quality attributes and Customer Loyalty in the Retail Banking Sector", Indian Streams Research Journal, Vol. 4, Issue. 3, Jan 2014




National Journals - 1   

  • Dr.K.Karthikeyan and R.Murali, "Determination and Validation of Retail Service Quality Index (RSQI) in apparel stores among Madurai City",Technical Journal of Management Studies, Vol. 7, Issue. 1, Apr 2012





Conferences

International Conferences - 4    

  • R. Murali, "An Empirical Study-Consumers Preference Towards Unit Linked Investment Plan" in the proceedings of "International Conference on Business Research (ICBR 2011)" Organized by School of Management, SRM UNIVERSITY,Chennai on 2011.

  • Dr.K.Karthikeyan and R.Murali, "A Study on Customer Perception towards Retail Apparel Stores in Madurai city" in the proceedings of "11th Global Conference on Flexible systems management 2011" Organized by Indian Institute of Management,Kozhikode (IIM-K).

  • R. Murali, "A study on emotional intelligence and its impact on creativity using wong and law’s scale (WLIES) among it & ites employees in chennai city" in the proceedings of "STICMA 2012" Organized by Dept of Mgt Studies, Anna University,Chennai on 2012.

  • R. Murali, "Impact of Service Quality Instrument on Guest Loyalty in Selected Hotels of Chennai City" in the proceedings of "International Conference on Building Management Models for Sustainable Growth-Challenges and Opportunities", Vivekanandha School of Business,Tiruchencode on 2013.




National Conferences - 1   

  • Dr.K.Karthikeyan and R.Murali, "Impacts of Mobile Advertising in consumers purchase decision-An Empirical Investigation" in the proceedings of "Praxima-2011:A National Conference on Mobile Commerce", St.Joseph Institute of Management,Trichy on 2011.






Area of Interest

  •   Retail Management
  •   Data Analysis And Business Modeling
  •   Principles Of Management
  •   Human Resource Management
  •   Services Marketing